Aluminium joinery is a competitive trade: many workshops offer windows, doors and sliders, and customers compare. To succeed, you need effective marketing strategies and careful promotion of your aluminium joinery business. Here are eight practical strategies you can apply from tomorrow.
1. Know who you sell to: homeowners, architects, developers
Before promoting your business, know who your customers are. A homeowner renovating a house, an architect specifying for a building and a developer launching a scheme do not expect the same things:
- the homeowner wants reassurance: photos of past jobs, a clear quote, a deadline that is met;
- the architect wants technical solutions: large openings, curtain walls, finishes;
- the developer wants a fair price on large series, and a reliable partner.
Adapt your message, your photos and your offers to each of them.
2. Be found on Google: business profile and a simple website
Most customers search on Google first. Create your Google Business Profile: address, opening hours, phone number, photos of your work. It is free, and it is often what appears first when someone searches for aluminium windows near them.
Add a simple, fast website: your products, your past jobs, the area you cover, and a one-click way to contact you. No need to overdo it: a customer should understand in ten seconds what you do and how to reach you.
3. Show your jobs on social media
Facebook, Instagram and LinkedIn are excellent shop windows for an aluminium joinery business. Post photos and short videos of your jobs regularly: before and after, finishing details, large glazed openings. Answer comments and messages quickly. A well-presented job is worth more than a long advert.
4. Reply fast, especially on WhatsApp
In Morocco and elsewhere, many enquiries arrive on WhatsApp. Whoever replies first often has the edge. Reply the same day, ask for the dimensions and a photo of the opening, and send photos of comparable jobs. A WhatsApp number shown on your Google profile, your website and your van brings in more enquiries.
5. Send a clean quote the same day
A clear quote, with drawings of the frames and your logo, sent the same day, helps you win the job. Price more projects. Sign more jobs. This is where joinery software makes the difference: with CUTTER SOFT, the width and height are enough to produce a professional quote. See how to produce faster quotes, and why fast pricing makes a workshop more profitable.
6. Run promotions without eroding your margins
Promotions attract new customers and keep existing ones: a welcome discount, a discount on grouped orders, a seasonal offer. The risk is selling at a loss without realising it. Work out every promotion from your cost price. In CUTTER SOFT, derived price lists with a discount let you prepare a calculated promotion, while keeping an eye on the margin of each project.
7. Attend trade shows and industry events
Trade shows, conferences and exhibitions are an excellent way to get known. Prepare an attractive stand, examples of your work, and clear documents about your products and services. Note every contact and call them back within the week. For an example, read about our stand at the FEN’PORTE 2023 trade show.
8. Ask for reviews and measure what pays
After each successful job, ask your customer for a review on your Google profile: it is the best advertising there is, and it is free. Then measure: where your enquiries come from, how many become quotes, how many quotes are signed. Keep what pays, drop the rest, and adjust your strategy month after month.
Take action: faster quotes to sign more jobs
These strategies have one thing in common: they bring in enquiries, and it is your responsiveness that turns them into jobs. A good pricing tool gives you that time back. Discover our software for aluminium joinery, and find more advice on the blog.
